Taste it before the shelves do.
Every month, a box of brand-new food and drink from young Benelux and European brands, with the founders' stories inside. Rate it, keep your favourites, discover what's next.
NITH stands for Now I Taste Happiness. That's the feeling we box up every month.
Two boxes
Pick your kind of new
The newest of the new
Products launched in the last six months: new formats, bold flavours, brands you haven't heard of yet.
- Drinks, snacks and two wildcards
- For the curious and the gift-givers
Three sizes
Start small or go big
Skip, pause or cancel in one click, with a reminder 7 days before every renewal.
3 taps
Which box are you?
How it works
Four steps, every month
- 1
We scout
Trade fairs, start-up kitchens and your suggestions. Ambient products only.
- 2
You unbox
Every product comes with its founder's story in the Discovery Book.
- 3
You rate
Scan, score each product in two minutes, and vote for next month's brands.
- 4
You keep
Loved something? Order the full size with your member code.
the Discovery Book
Every product, a story worth reading.
Box #01 · page 4
"We started in a shared kitchen with one pot and a lot of nerve."
Meet the maker
Founder, young Benelux brand
Two friends, one recipe that wouldn't leave them alone. Box #1 is the first time it leaves their city.
your code: DISC-XXXX
Founding 100
Be in the very first box
Only 100 founding members. Your price is locked for as long as you stay, and you help choose the brands.
For brands
100 home tastings, with a report
- Your product tasted at home by people who chose to discover new food
- Ratings and comments within 14 days
- Your founder story in the Discovery Book
- A member code that turns tasters into customers
4.3/5
average rating
62%
would buy
"Didn't expect to love it this much."
"Would buy for my office."
"A bit sweet, great texture."
Founding edition: 100 sample units and a €150 pilot fee.